Article Index

2. Definitions

Donations are cash or in-kind contributions made to organisations, schools or local community groups.

In-kind Donations are donations that do not involve a direct cash contribution but instead might include providing promotional items & other philanthropic grants.

Philanthropic Grants relate to those special community/area regional initiatives that invite the Company to give by way of a grant to a specific project. Such grants would be made on the basis that there would be no expectation of increasing the material gain (other than that related to corporate recognition, credibility and reputation) of the Company.

Sponsorships relate to opportunities that will in most cases offer a long-term association with a particular event or programme. In most cases sponsorships would allow the Company to develop a working relationship with the other party and to proactively participate to ensure maximum return on investment is achieved.



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